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BRONZE – Press, Best Campaign Clube dos Criativos 2007

SHORTLIST – Press, Best Ad, Johnson Clube dos Criativos 2008

After several years of campaigns featuring the open book, it was time for Banco Privado Português’s press ads to have a theme beyond money.

We arrived at a collection of famous, distinguished philanthropists—people who had so much wealth that there was enough left over to promote the Greater Good. A financial state we wanted our clients to be able to achieve.

My Role: Creative, Copywriter

Executive Creative Director: Pedro Bidarra

Creative Supervisor: Nuno Cardoso

Art Direction: Fabiano Bonfim, João Biscaia, Tiago Prandi