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Algarve was under its worst drought ever while breaking a new visitors record, more than 5 million. Tourists that waste 3 times more water than locals, already aware of the United Nations consumption daily limit. We needed to change the holiday seekers mindset since they set foot in the region.

ADCE Art Directors Club of Europe 25

SILVER Print & Outdoor – Direct Marketing

SILVER Brand Experience – New uso fo Media

CRESTA AWARDS 25

SILVER Ambient & Experimental

CANNES LIONS

SHORTLIST Media – Breakthrough on Budget

CLUBE DE CRIATIVIDADE DE PORTUGAL 25

GOLD Best Use of Media in Advertising

GOLD Outdoor – Installation

SILVER PR – B2C Activation

BRONZE Guerrilla Stunt

MEIOS & PUBLICIDADE AWARDS

GOLD Outdoor – Special Format

GOLD Sustainability and Social Responsibility – Activation

GOLD Events and Activation – Guerrilla /Special Activation

GOLD PR – B2C Communication

GOLD Media – New Media

SILVER Direct Marketing B2C